Google Ads Lead Generation Case Study

Generating Leads for a PCD Pharma Franchise Company


Fossil Remedies is a PCD pharma company operating in India, specializing in the manufacturing and distribution of healthcare products. The company offers franchise opportunities to people who want to start their own pharma company. Fossil Remedies is the leading manufacturer in India and the world of tablets, capsules, liquid syrups, dry syrups, injections, and herbal and ophthalmic products. Our wide range of products boasts of assured quality and international standards.


The objective of Fossil Remedies' Google Ads campaign was to generate leads for its PCD pharma franchise opportunities, primarily targeting the domestic market, while keeping the campaign costs within a limited budget.



Fossil Remedies' Google Ads campaign aimed to reach relevant audiences while keeping the budget low. The campaign used a mix of relevant keywords, ad groups, and ad formats to capture the attention of potential customers and encourage them to fill out a lead form on the website. The campaign also utilized various targeting options, including location targeting and device targeting, to reach the most relevant audience.
To keep costs low, the campaign used a combination of automated bidding strategies, ad scheduling, and budget adjustments. The campaign was regularly monitored to ensure that the budget was spent effectively, and the bids were optimized for maximum conversions.


The Google Ads campaign generated impressive results for Fossil Remedies, despite the limited budget, with significant improvements in website traffic and lead generation. Here are some of the key statistics:

  • Increased Website Traffic: The Google Ads campaign resulted in a 16% increase in website traffic., with over 1,000 new users visiting the site.
  • Higher Conversions: The conversions were increased by 318%, with the number of leads increasing from 65 to 272 per month.
  • Low Cost per Acquisition: The campaign's cost per acquisition (CPA) decreased by 60% from INR 90 to INR 37, which is significantly lower than the industry average.