SEO Objective
The dental clinic [Confidential] is a cosmetic dentistry practice based in New York City that offers a wide range of dental services to patients. The clinic had an outdated website with poor user experience, which resulted in low online visibility and a lack of organic traffic. They hired us to implement a comprehensive SEO strategy to improve its online presence, attract more potential patients to its website, and increase the number of appointments.
SEO Strategies
- Technical SEO: In our Technical SEO efforts, we conducted website audits to identify and resolve issues like broken links, duplicate content, and crawl errors. We optimized site structure, navigation, and URLs, improved page speed, and ensured mobile responsiveness. We submitted XML sitemaps, implemented structured data markup, and secured the website with HTTPS. Monitoring Core Web Vitals and analyzing website performance were integral parts of our strategy for ongoing optimization.
- On-page optimization: We conducted keyword research and optimized meta tags, headings, and content for relevant keywords. We improved internal linking, created unique and informative content, and optimized image alt tags. We ensured proper URL structure and included structured data markup.
SEO Results
After implementing the SEO strategy, the fertility clinic saw a significant improvement in its organic traffic and search engine rankings. Continued monitoring and optimizations are required to sustain and improve SEO results.
- Organic Search Visibility: The website's organic search visibility improved significantly after the implementation of the SEO strategy. The website's search engine ranking improved for targeted keywords, resulting in increased visibility and exposure.
- Website Traffic: The number of website visitors increased by 160% in the first 18 months of the SEO campaign. In October 2021, the site received 51,590 organic traffic, which grew to 133,461 visitors by March 2023. This was a significant improvement compared to the past performance, indicating a positive impact on the website's overall online visibility.
- Leads and appointments: The number of leads and appointments increased by 55% in the first year of the SEO campaign. This was a significant improvement compared to the previous year, indicating that the SEO campaign was effective in driving targeted traffic to the website.
Conclusion
The implementation of a comprehensive SEO strategy helped the dental clinic to improve its online visibility, attract more potential patients to its website, and increase the number of appointments. The SEO campaign resulted in a significant increase in website traffic, leads, and appointments, indicating a positive impact on the company's bottom line.
