Objective
This fertility clinic is based in Adelaide, Australia, providing a range of fertility treatments and services. The clinic wanted to improve its online visibility and attract more potential customers to its website, [Confidential].
Strategies
To achieve these goals, we implemented a comprehensive SEO strategy that included the following tactics:
- Keyword research: Extensive keyword research was conducted to identify relevant keywords for the fertility industry. The research included both short-tail and long-tail keywords. We focused on keywords that had a high search volume and low competition.
- On-page optimization: The website content and meta tags were optimized for targeted keywords. This included optimizing title tags, meta descriptions, header tags, and image alt tags. We also optimized its website content for readability and user experience.
- Technical SEO: We conducted a technical SEO audit to identify and fix technical issues such as broken links, page speed, and mobile responsiveness. We also implemented schema markup to help search engines understand the content of its website.
- Link building: A link-building strategy was implemented to increase the number of high-quality backlinks to its website. This included outreach to relevant websites in the fertility industry, guest blogging, and creating valuable content that others wanted to link to.
Results
After implementing the SEO strategy, the fertility clinic saw a significant improvement in its organic traffic and search engine rankings. Continued monitoring and optimizations are required to sustain and improve SEO results.
- Organic traffic: The website's organic traffic experienced a 92% increase over a two-year period. In January 2021, the site received 9,004,276 organic visitors, which grew to 17,274,518 visitors by March 2023. This significant surge in organic traffic suggests successful SEO efforts, resulting in improved visibility and attracting a larger audience.
- Keyword rankings: The website's ranking for targeted keywords also improved significantly. For example, the website ranked in the top 3 positions for keywords such as "fertility clinic Adelaide," "IVF Adelaide," and "fertility treatment Adelaide."
- Backlinks: The number of high-quality backlinks to the website increased by 55% after implementing the link-building strategy. This helped to improve the website's domain authority and search engine rankings.
Conclusion
By implementing a comprehensive SEO strategy that included keyword research, on-page optimization, content marketing, technical SEO, local SEO, and link building, the fertility clinic was able to significantly increase its organic traffic and improve its search engine rankings. The clinic was able to reach a wider audience, attract more potential customers, and establish itself as a leader in the fertility industry.
