Objective
A UK-based company that provides catering and hospitality supplies to businesses in the food service industry. The company needed to improve its online visibility and increase organic traffic to its website by improving search engine rankings for key industry-related keywords.
SEO Strategies
- Conducted comprehensive keyword research to identify relevant keywords for the food service industry.
- Optimized website content and meta tags for targeted keywords.
- Developed a content marketing strategy to create high-quality, relevant blog posts targeting specific keywords.
- Conducted technical SEO audit to identify and fix technical issues such as broken links, page speed, and mobile responsiveness.
- Implemented a link-building strategy to increase the number of high-quality backlinks to the website.
SEO Results
After implementing the SEO strategy, they saw a significant improvement in its organic traffic and search engine rankings.
- Organic traffic: The organic traffic to the website increased by 50% in the first 6 months after implementing the SEO strategy. In 30 months, the number of users increased by 90% from 2,06,584 to 3,99,318.
- Keyword rankings: The website's ranking for targeted keywords also improved significantly. For example, the website ranked in the top 3 positions for keywords such as "glassware suppliers", "bar equipment" and "catering equipment wholesale".
- Backlinks: The number of high-quality backlinks to the website increased by 45% after implementing the link-building strategy. This helped to improve the website's domain authority and search engine rankings.
Conclusion
By implementing a comprehensive SEO strategy that focused on optimizing website content, technical SEO, and link building, they were able to significantly increase its organic traffic and improve its search engine rankings. The company was able to reach a wider audience and attract more potential customers to its website.
